What a long, strange trip it’s been … CNET is trying its TV fortunes again but this time in the far less costly guise of a VOD network taking advantage of the copius amounts of video being produced for its various web sites. BestBuy has signed on as the charter sponsor of CNET TV. The mix of launch partners exemplifies today’s Chinese menu approach: Cox Communications, TiVo and TVN Entertainment, which packages VOD content for MSOs and telecoms. The move into VOD was encouraged by a 100-percent-plus increase in video streams during the last year and the success (no quantifying) of a test with TiVo to distribute video to its Series2 subs. Press release
ClickZ: BestBuy is using the spots to highlight its Geek Squad; additional sponsors are expected for the June launch. CNET’s own site will launch in the second half.
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