Yes, that’s the number Billboard is quoting: Bacardi is launching an online/mobile radio station called Bacardi B Live Radio. The station will primarily stream dance music — with exclusive mixes provided by popular DJs — and live streams from Bacardi-sponsored concerts and events. It is spending as much as $40 million to fund this, paying standard Internet radio licensing fees.
And then, the story mentions the Coca-Cola digital music service Stageside.tv, which we’ve written about before.
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