4INFO has made the rather unsurprising move of offering mobile content downloads…under the name “Project Generation” users can SMS “ringtone”, “wallpaper” or “game” followed by the subject matter and get back a WAP site with a listing of content. There’s a revenue stream to this, with 4INFO taking the cut for selling (the other cuts going to the content owner and the carrier). Of course, this can only be helped by its deal with USA TODAY.
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