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Updated: Our alert users remind us: Warner Music has been doing this for more than a year…
Original post: If I am not mistaken, this is the first time a music label is directly using premium SMS/shortcodes to market their artists…Universal Music Group in May is expected to launch a new premium SMS service that will allow consumers to use text-message codes to buy ringtones, wallpapers and videos for their phones. Billing will be handled by participating carriers including Cingular, Sprint and T-Mobile, this Billboard story says (on page 2) .
Also in the story, MTV and UMG are supporting Paypal Mobile, the new mobile payment service from Paypal. UMG will use PayPal Mobile to sell CDs by the Pussycat Dolls, Mary J. Blige and Daddy Yankee in direct-marketing initiatives. Rollout is imminent. And MTV plans to use it to sell basic merchandise from its Web store, including T-shirts and DVDs.