What Is Google?


Google CEO Eric Schmidt chats with PBS’ Charlie Rose and talked about the company. Just one bit which stands out….

The primary business of the company is search and ads. We decided to spend 70% of our total resources of search and ads, 20% of projects near to that, we call them adjacent projects, and 10% on other…That 10% is important because the smartest people want to come work in a place where if they come up with something in the other category the company will support them.

Good chance it would be available as a podcast on iTunes, and perhaps for sale as a video. (Hat Tip, Gary)



I just saw the interview today on a re-run on PBS. One of the interesting things Schmidt said was that the next big leap in technology would come from this new era of always staying connected, user generated content, and about being able to communicate/share anything with anyone at blazing speeds. The interesting thing is that this sort of describes Yahoo’s current direction as they’re going aggressively into user-generated content and social networks, etc. Google is also moving in this area with Blogger, Orkut, Base, and Talk, but it seems Yahoo is betting more on the social web than Google.

Mike D.

If this is the interview from several months ago, there was a really great quote from it. Schmidt asks Rose:

“Have you ever searched for your name on Google?”

Rose says:


Schmidt says:

“Did you get more than one result?”

Rose says: “Yes”

Schmidt says (smiling):

“Well that’s a bug.”

I love that.

Avner Ronen

i think google’s policy of allowing employees to spend one day a week on projects not related to their direct role, is a great idea.

been trying to get my company to do something similar..

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