MobileIndustry.biz has a two-part interview up with EA’s Chief Technical Officer, Lincoln Wallen, on the Jamdat acquisition and what it means to the companies. It’s a good read. It’s interesting how he said the two companies were complementary, but didn’t want to say that either one lacked anything. “They were very complementary, everything from title mix, with Jamdat being extremely strong in the casual, puzzle area, which is a very significant offering in mobile today, and EA being relatively underrepresented in that category. EA was extremely strongly represented in the branded, mainstream games industry portfolio, and Jamdat had, perhaps not less of an emphasis, but certainly the availability of those brands is dependent on third-party relationships.”
The company now has a strong focus on Europe, where it is still reliant on I-play for a foothold. There’s also some talk on the carriers and what they market, and how it’s OK that mobiles are used for more things than just games.
Also, a very good comment on the mobile game experience: “With mobile you experience it at your convenience, and the consequence there is that the experience itself has got to reward very quickly – but in rewarding very quickly, the challenge is also to be able to connect those smaller experiences into something that is more extended, is more overarching, and makes the consumer feel that, ideally, they’re playing FIFA all the time – every minute of every waking hour! Of course, they’re not, but they should feel that there’s a point in going into that game for a few minutes, and actually there’s a point in going back.
–Part 1
–Part 2
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