Blog Post

MSN’s Branded Entertainment “Backaway”: Not True

I’m now playing “rumor control”, a la “Extra”: The ClickZ story yesterday about MSN stepping away from branded entertainment deal (about which I expressed doubts) is not true. MSN’s GM of entertainment and video Rob Bennett told me that the exact opposite is true: the division is doubling its “branded entertainment” team, and aims to double the number of deals in this area. Integrated advertising within various sections of MSN will go hand-in-hand with branded entertainment deals.
You’re in the know…