Lad mag Maxim is planning on doing some more things with mobile, with group publisher Rob Gregory surprised at the advertisers lack of courage in following suit. The May issue of Maxim will have “editorial, advertising, and cross-platform executions aimed at the cell phones”. “The way we look at this is that our audience hasMaximin one hand and the cell phone in the other hand,” said Rob. The two hands come together in May as the Ed Needham-led Maxim editorial staff renames the letters section The Eye and invites readers to submit their phone cam shots and text messages to the monthly mix. Editorial bugs throughout the issue will prompt readers to text message their own strange stories, engage in polls and enter sweepstakes.”
That’s a whole lot of people doing stupid things sending in images…
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