Generation Fox: Multiplatform, Did We Say

You know the drill from here: Fox is retooling its sales operation to make it easier for marketers to be attached to properties such as “American Idol” across TV, the Web and mobile.
News Corp. companies made a joint pitch to agencies in the past few days as part of an initiative dubbed “Generation Fox.” In addition to laying out for buyers the strengths of News Corp. assets from MySpace to Mobizzo, the executives also explained how it is broadening the company’s cross platform offering.
Jean Rossi is set to head cross-company deals as president, Fox Entertainment Group, integrated sales, and as exec VP, Fox Broadcasting Co. sales. Nancy Croston, senior VP-integrated sponsorships and specials at Fox, is also heavily involved in getting advertisers what they need across the board.
Fox VP-Mobile Entertainment Mitch Feinman and Ross Levinsohn, president of FIM, took part in the presentations. Levinsohn is close to unveiling a new sales structure for the merged/acquired sites, the story says.

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