I spoke with Fabrice Sergent, CEO of Cellfish (nee Lagardere Mobile) at CTIA… I was interested at the companies attitude towards mobile content. Lagardere is a large, multinational publishing concern with magazines, books, radio and television stations, and the mobile arm of the company is focusing on creating original content. Fabrice said that creating content is what the company does, so when it entered the mobile market the question was: “What can we add to this market rather than what can we repurpose?” Most media companies enter new markets on the back of their brands, and although Cellfish is doing some mobile content related to brands within Lagardere that’s not the focus… “Whenever we feel we can do something appropriate we do it,” said Fabrice. “But we don’t want to limit our potential growth to repurposing content.” The company is behind mobile brands such as Blingtones and Barrio Mobile…and I like their approach.
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