Is Mobile Content Veering Towards Long Format?

International Herald Tribune: At the recent MipTV conference in Cannes, the telecom executives from across the world were present – either to exchange notes on the new trends in the mobile content or to strike deals with production companies. One view veered around the opinon that mobile screens are ready for long format shows.

“…with new trial surveys by O2 in Britain and SFR in France showing that many consumers were lingering in their homes to watch shows up to 20 minutes per day on their mobile phones, many operators are hunting to acquire longer programming.
“We’re looking at short forms and longer forms, and we’re not looking for mobi-sodes,” said Herv

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