Is Mobile TV Making Money in Korea?

Well, this is the only country where we have a full-scale rollout, so better to look at the early results there closely: some of the optimism seems to be misplaces, juding by oera reuslts, this story says. Ten months after flat-rate satellite DMB service started in South Korea, it accounts for less than 0.2 percent of total revenue at the country’s top cellular operator SK Telecom. Content providers and a TV network vendor scoop up 75 percent of SK’s revenue generated from its DMB service.
Operators say they had no choice but to agree to the split because they need subscribers in a near-saturated market. I would say that’s a good split, from the earlier lop-sided one favoring the operators…now if only they can get the number of subscribers or ARPU up…
In a related story, Korean DMB operators have installed receivers to allow users to watch mobile TV on subways…Roughly 200,000 daily commuters who take the Inchon subway lines will be potential customers of this, the company hopes.

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