TAM Launches Digital Peoplemeter TVM5

Business Standard: TAM Media Research, the TV audience measurement company, has launched a new technology, TVM5, to measure viewership in the wake of new television distribution platforms like direct-to-home (DTH), conditional access system (CAS) and IPTV.
The new digital peoplemeter from AGB-NMR to be deployed by TAM has the capability to measure television audiences across diverse technology platforms such as DTH, CAS and broadband (IPTV).
L V Krishnan, CEO, TAM Media Research, said, -

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