I did a fairly comprehensive interview with Glu CEO Greg Ballard today…I’ll transcode the audio on the weekend. He said the iFone but gave Glu “some of the most powerful brands in mobile today”, and more size in the form of increased marketshare.
We also covered:
— Glu’s attitude towards brands
— working with carriers to increase off-deck
— the importance of education and Glu’s planned game sampler
He also expects there to be more acquisitions in the space, but three-quarters of them won’t achieve anything good…just following the herd…
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