@ CTIA: Capcom’s Need For Brand Recognition

I met with Capcom USA which is a big games company that just launched a mobile games division in the US…they admitted they were playing catch-up. The most interesting comment for me was “to get in front of carriers you need IP that somebody will recognise”. Now Capcom is a pretty big game company with a well-known brand in the industry — I was surprised that wasn’t enough. After that key game gets the foot in the door they can start bringing in original mobile IP. The company has been active in Japan for three years so they’ve got a ready-made catalogue of games they can bring over.
One interesting point is the way they combat latency. They have a game Super Puzzle Fighter that is like Tetris except when you destroy blocks they get dumped in your opponents screen, and you can do power-ups and all that. The game is broken into three 90 second segments, and the blocks that you destroy appear in the following segment at the same time point as you destroyed them. So it’s near-real time, what you do affects the game of your opponent, but any issues of lag are eliminated.
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