Blog Post

BACARDI Launches Brand-Funded Online/Mobile Radio

Rum-maker BACARDI will be launching an online and mobile radio station, which will be the first radio station to be funded by a consumer packaged goods company. BACARDI B LIVE Radio, scheduled to launch in May in the U.S. and London, plans to roll out globally. It will be available through the Internet and directly through mobile phones, and will be mainly targeting 21-plus adults. BACARDI B LIVE Radio is a music service that extends its existing music properties and other music driven events. It will be available on 3G, 2.75 G (EDGE) and 2.5 G (GPRS) compatible devices. [Via Release]