ICE 365, the UK-based mobile interactive community service provider,has launched a cricket game in India’s kargest mobile phone servics provider Airtel. The contest ‘Spot the Ball’ is a multi-platform game, accessible through the Web, Mobile, SMS and IVR systems, in which a picture of cricket maestro Sachin Tendulkar playing on a cricket pitch is displayed on the mobile screen of the user. The cricket ball is removed from the picture and subscribers through their skill and judgment need to spot the correct position of the ball. The mega prize winner will take home a brand new Mercedes worth Rs 30,00,000. (More here)
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