Operators Have Little To Gain From Mobile TV

When mobile TV really takes off, who all will be the main beneficiaries? Not mobile operators, but content providers and broadcasters. A Reuters article cites the example of Korea’s SK Telecom. Ten months after satellite digital media broadcasting for mobile phones started on SK, it accounts for less than 0.2 percent of its total revenue. A 75 percent of SK’s revenue generated from its DMB service go to content providers and a TV network vendor. So mobile TV, which is expected to touch $8.4 billion by 2010, is unlikely to be a big money spinner for operators. A large share will go to content providers. Says a Gartner analyst: “You don’t need mobile operators’ networks to broadcast. The value that operators give to customers is very low.” But operators can bet on mobile TV for increasing customer base