Industry Moves: BBC Appoints U.S. Digital Media Head

The BBC’s Gill Pritchard is crossing the Atlantic to transition into a new role as senior VP for both BBC America and BBC Worldwide’s new-media division.
Based out of NYC, Pritchard will be responsible for creating new revenue streams for BBC America and providing U.S. audiences more opportunities to view British content on demand over IPTV and over broadband and mobile platforms.
At BBC UK, she was the head of strategy for BBC Worldwide.

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