Now it’s Doordarshan‘s turn to go mobile. The state-owned TV network has joined hands with Delhi-based ACL Wireless to launch SMS based news service and various other interactive applications. It will be enabled by ACL’s INDIA6767 platform. Doordarshan has also enabled both SMS and IVR based interactive services over the same short code – 676733 (where the last two digits ’33’ stand for DD), which will be the first service provider in India to have both the services on the same short code. DD, which has channels like DD News, DD National, DD Bharati, DD Sports, has more than 423 million viewers across the country. [Via Press release]
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post