An excellent panel last week at the Digital Hollywood conference, about broadband advertising…a good, down-in-the-trenches panel, and well moderated.
The panel discussed issues in broadband/video advertising online: what are advertiser and agency attitudes, especially towards sites like YouTube, and others; from both the aggregator/site perspective, and from the agency perspective; the evolving formats and metrics surrounding broadband advertising; the evolving creatives; branded entertainment; etc…One to listen through, for sure.
You can download the audio of the panel here (51 min., 11.6 MB).
The Digital Hollywood coverage is sponsored by PaymentOne
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