MSNBC.com Launches Ad-Supported Mobile News Service

[by James Pearce] MSNBC.com has launched a beta news service after teaming with Microsoft and Action Engine, MSNBC.com Mobile. The beta service is a free ad-supported one (well, you have to pay for data, of course) that requires an application download from the MSNBC.com Mobile site. Consumers can then read top headlines, watch news videos, save news articles for later viewing, and view photos.

Clickz: MSNBC.com will sell the ad inventory, which consists of :15 video pre-roll spots and banner-like display ads. Windows Mobile has signed on as exclusive sponsor of the service during a three-month beta, after which it will be made available to all advertisers.
Rafat: This is the first such service from a major news site…CBS News recently launched video alerts, but those are premium services (99 cents a month). This should create some buzz for other news services to follow. And oh, small thing: doesn’t work on my Nokia N90..so it doesn’t exist for me, for now.
Related stories:
Hearst Publications Go Mobile
News Corp Targets Mobile With Mobizzo
News From The Guardian On Mobiles
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