(via Rex) This story picks up a thread I wrote about in February, about some tensions between local affiliates and the parent NPR, though this one takes it to slight extreme. The theme is that NPR is podcasting a lot of its own and local affiliate shows, and of course, affiliates themselves are doing it too. It is expanding NPR’s overall audience and boosting some shows previously unavailable in many markets.
The other side: “Yet, at the same time, it can turn ears away from local stations — possibly for good — which could be a problem for affiliates that rely heavily upon member donations to pay the dues to air some of the same programming listeners can now get free as MP3s…podcasting also presents the prospect that fans of certain shows will give to stations in other markets instead of their own.”
Anyway, the issue is complex, and I’m learning about the various constituencies involved.
Related:
— @ Public Broad-Conf: Distributed Vs Aggregated; Private Vs Public
— @ Public Media Conf: NPR’s Podcasting Project: The Lessons Learned
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