@ CTIA: Disney Mobile Announcement Is “Mickey Mouse”

Disney may be the only company where calling something “Mickey Mouse” would be considered a compliment, not an insult. In true Disney fashion, the big guy made a cameo appearance to introduce Disney Mobile complete with squeaky voice, mini-fireworks and a giant replica of the flip-phone handset. As DIG president Steve Wadsworth put it, “the quintessential trade show experience” where the result is a product that looks a lot like a regular phone. CEO Bob Iger kicked it off by video from Disney World, perhaps a sign of the last-minute decision to make the announcement here.

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