C21media.net: STAR TV has signed a deal with Two Way TV Australia for the latter’s mobile-to-TV interactive technology, which will allow viewers to participate in programmes. Star will use Two Way’s Simcast system to add interactivity to shows programmes like comedy, quizzes, music, sports, news and current affairs.
The five-year agreement was signed after trials in China and India on music station Channel V and Hindi entertainment channel Star One.
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