Hollywood Sees Not Just Money In Mobile, But Also Ways To Increase Loyalty


Hollywood Reporter: A good round-up story on what hollywood studios, TV networks and other entertainment companies are doing for the handheld content market. Although there are’nt any proven economic models yet for these companies, none is sparing a chance to stake a claim on the emerging cell-phone entertainment market. MTV Networks launched its entertainment content directly to Sprint PCS customers with video-enabled phones, CBS Digital announced development of an original soap opera for the smallest screen, and Fox Mobile Entertainment opened Mobizzo, a one-stop online shop for cell-phone entertainment. So, even though profitability is still a question, the entertainment companies are looking at “in terms of creating synergy among platforms, reinforcing loyalty to TV programs and, of course, extending brands”.

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