Blog Post

ElleGirl Magazine To Fold; Continue Online

Hachette Filipacchi-owned Ellegirl magazine is closing down, but the company says the brand would continue on as a website.

While the magazine will cease publication with the June/July issue, investment on the Web and wireless will be increased.

MediaWeek: Carol Smith, senior vp, Elle group publishing director and Marta Wohrle, vp, director of digital media, will oversee, which will be redesigned immediately with expanded content and a beefed up staff in partnership with teen marketing firm Alloy.