Big Shifts In Internet Usage


Believe it or not, MySpace is the new black, when it comes to Internet usage patterns. According to a report prepared by American Technology Research (based on comScore data,) the top four Internet sites – Yahoo, Microsoft, Time Warner and Google had 18% share of total page views and 34% of total minutes spent online. That’s down 4% in terms of total pages, and 2% in total minutes spent, from six months ago.

So who is the big winner? ATR’s Rob Sanderson points out that MySpace is the fastest growing property on the Internet, perhaps in Internet history and traffic now exceeds all but Yahoo. comScore data shows that MySpace had 37 million unique visitors in February ’06, up five-fold from a year ago.

FIM said last week they are talking to all the usual suspects in search and expect a deal within 45-days. FIM also mentioned other, non-obvious ways to monetize search but has no intention to take on the search leaders

“Monetization lags usage growth considerably, but management recently indicated revenue “doubling or tripling” sequentially,” Sanderson points out in a note he sent to his clients this morning,



i think that teen parent should not have to check on there childs internet usage or where they have
been. but in to days socity parents should be more aware of what there sutent / child is doing. beause it is not tere child nessasrly but the other people on the sites or around them . so if i where a parent of a teen you should limit time on the computer. get a safty block for unwanted sites.and conintaly chack for thing that are inapropreat an there email cell phone. BUT PLEASE I ASK BLOCK MYSPACE IT IS A DEATH TRAP FOR ALL YOUNG TEEN !!!!!!! so thank you so much for your time you took to read this measage


How long MySpace will last is anybodys guess.

The die hard survivers of the dotcom boom are the real strong species that will perhaps evolve into more stronger entities.

These die hard survivors have the basic simple model which is focused on catering to the common user. Sites like, ebay, paypal, monster are the perfect example. They didnt need any Web2 or whatever to make a blockbuster hit. They needed people who had needs. Period


PV and UV actually is a limited resource, because the total population on the net and also their time spending is finite.

I wonder if your post is indicating that users are beginning to change their habit of web use because they think it’s convenient enough to spend time in environment like, rather than discovering/roaming the open web via search.

If so, where can the “edge aggregation” guys go to get their users?



I spend two evenings a week at the local library studying some continuing education courses. I bring my laptop and to do my work because 80% of the computers are occupied by kids on MySpace. It is amazing to see.
I don’t know the future of myspace but the page linking, ease of customization and the limited content keep the focus on social networking. Many kids use the messaging fuction instead of email and these clearly seperate it from the Anglefires of years gone by.
However, teens have not changed and if something is this hot it surely will get cold just as quickly and unless MySpace can evolve it will die.
Remeber ten years ago how many geocities and tripod pages you would get when doing a yahoo or lycos search? Today you get almost none.


It’s tough being the elephants, with all options on the web and Murdoch completely out maneuvered every other mogul in the world with the My Space buy. Props to Rupert on that move.


what % of myspace is spam, bots and porn and the like? guess we all have short memories: in the end it became clear that all the first-gen traffic heavyweights (and “user generated content” pioneers) like geocities, tripod, angelfire et. al. were essentially just massive repositories for bots and porn, which explained why they never could create business models (advertisers simply dont want their ads on such pages, or on pages which have unpredictable content.) i am trying hard not to be a skeptic but i can’t help but assume myspace and the rest will end similarly.


The growth numbers are cool… saw some stats from comScore Media Metrix (probably same report you refernce): Feb-Feb y-o-y growth for MySpace: 318%; WikiPedia: 275% and Blogger a WHOPPING 528%. But these are unique visitors and I wonder how long they stay? For example, how many people go to MySpace, set up a profile, use it for a while and then lose interest? Or same with Blogger… there must be tons of abandoned blogs out there.


interesting bit of news… but, dude, those graphs are teh suck.

why are crappy bitmap images still being used to convey important information in this advanced web 2.0 world?

Marcelo Calbucci

One thing to remember is that Page Views and Unique Users are not “limited resources”, like cars sold every month, or copies of Microsoft Office.

The beauty of the Internet is that a company can grow without taking anybody else’s traffic. I think one of the trends of “web 2.0” is that users are making better (and more) use of Internet services.

Comments are closed.