Cellular-News: According to a study released by Adamind, a quarter of UK mobile phone users download mobile content such as ringtones, pictures and music.The other key findings are:
– a 40% of respondents didn’t download because they were too expensive
– a 24% didn’t download because they didn’t know how
– a 14% of respondents considered all mobile content boring
– 16-34 year olds are the most active users, as 39% download content at least once a year
– Of those who download content, 26.7% use rich media services
– ringtones still dominate with 49% of all downloads
– music’s share is 13%
– wallpapers and pictures constitute 7%
Shailendra Jain, CEO of Adamind, said: “While people clearly are willing to download a wide range of different types of content, this content has got to be compelling and affordable while ensuring a high quality end user experience for the subscriber using different types of mobile devices, for this market to take off.” That’s an ideal situation.
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