Mediaedge:cia Forms Online Content Creation Arm

Media buyer Mediaedge:cia, a division of WPP, has launched MEC Entertainment to handle original entertainment content creation for its clients.

MEC has tapped Chet Fenster as managing partner and director of content creation for MEC Entertainment, and he will look at all content platforms. Fenster was previously head of program development for music network FUSE. He has also worked with ESPN.

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