AOL Launches Mobile Browsing Software; AIM Download; MapQuest Mobile

Taking cues from competitors like Google (NSDQ: GOOG) and opera, AOL has launched a “better browsing” service which reformats complex pages into the simple WAP…The service handles Javascript menu pop-ups by expanding the entire menu and can display simple forms, but Flash, Java, secure transactions and other complex technologies are beyond its reach, the company explained.
The service is only on Sprint (NYSE: S) for now…AOL (NYSE: TWX) is working to get the service on all the major U.S. carriers. Comparison: Opera Mini is a Java application you must download to your phone, where AOL’s service works through the phone’s existing WAP browser.
Along with this, AOL has also lauching a slew of other apps at CTIA: It has expanded its relationship with Sprint nextle, where the carrier will also provide a downloadable version of the AIM application that is not based on text messaging (unlimited use in a month model on Sprint). But the AIM client software itself is expensive: $20.
Finally, AOL has also introduced three new java-based applications: CityGuide, Moviefone, and MapQuest mobile. Using the GPS technology within phones, these applications would be location-specific.

Our CTIA coverage is sponsored by mBlox, Bango and Motricity

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