Platform Proactive, Not Agnostic

(reg. req.) A good rant from always reliable Simon Dumenco…”I swear to God, if I see one more sorrowful death-of-newspapers story I’m seriously going to hurt someone.” The irony is that next to his column on AdAge.com, there is an ad from the newspaper industry (NAA) defending the business.

“Years ago Times Publisher Arthur Sulzberger Jr. described himself as “platform-agnostic.” That’s not enough anymore. Newspapers have to take a leadership role in becoming platform proactive — presenting information precisely where readers can get the richest, most compelling experience, which will often not be in print. In other words, newspapers must dedicate themselves to getting physically smaller by choice.”

“The future physical version of The Times…will…be program guides that excerpt from and direct readers to all the up-to-the-minute content on the Web, in podcasts and video podcasts, and in whichever glorious, unsentimental non-print thing gets invented next.”

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