Mobile content in Australia is set to cross $1 billion in revenues by 2009, according to research firm Frost & Sullivan. The mobile content market in Australia generated $129 million in revenue in 2004, and it’s set to grow to $1.015 billion in three years. “The mobile content market in Australia is now set for explosive growth, driven by increasing consumer awareness and industry competition to supply new mobile products and services,” said Manoj Menon, the firm’s Asia Pacific director of telecom research. Menon said entertainment, enterprise applications and productivity services are likely to be the strongest sources of growth over the next five years. Entertainment like mobile TV, video, music and gaming will become one of the biggest gainers as it’s expected to grow 122 per cent by 2009.
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