JupiterResearch On Mobile Video

JupiterResearch has predicted that mobile video will generate $501 million in revenue by 2010, up from $62 million last year. It has found that “41% of mobile phone users are interested in some form of video service on their mobile phone”. Currently only 2% of people have claim to have a mobile subscription, but “among mobile subscribers 17% were interested in watching “live” TV on their cell phones while 11% indicated interest in short video clips”.
Analyst Julie Ask said: “The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today’s offerings.”
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