Coca-Cola Uses All the Right Buzz Words — Music, Downloads, Video, Sharing — In Search For Elusiv

Stageside.tv, Coca-Cola ‘s newest marketing ploy, promises sharable downloads of live performances, behind-the scenes and interviews. It’s produced by the Jun Group as a mini-doc, of sorts, with each episode focusing on a different performer. First up: R&B up-and-comer Ne-Yo. His new album gets a site plug, too, with would-be purchasers sent straight to DefJam’s e-commerce site. The Flash video loads quickly in the browser but can be downloaded in eight formats including BitTorrent, iPod and PSP. This isn’t the global company’s first music effort: Coca-Cola also has various language versions of MyCoke.com with song downloads and other extras.
A little self-serving, perhaps, but Jun Group founder and CEO Mitchell Reichgut told Slyck News he thinks the show can transform how RIAA labels make digital content available, with advertisers — not consumers — compensating artists.

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