Conde Nast Plans To Launch Vogue And Glamour In India; Acquires Local Printer

Business Standard: The Conde Nast group of the US plans to launch its two of its best-selling magazines – Vogue and Glamour – in Indian market. The company is looking at setting up a wholly-owned subsidiary for this. Conde Nast Asia Pacific plans to acquire BVA Publishers Private Ltd, an Indian printing house, from Bahram N Vakil and Alka Nalavadi, which will be the vehicle for the investment.
It has applied to the information and broadcasting ministry and the Foreign Investment Promotion Board for permission to acquire BVA. The government’s media policy permits 100 per cent foreign equity in non-news and non-current affairs specialty magazines. The content will be largely local.
Conde Nast already has an existing relationship with Aroon Purie’s Living Media India Ltd which has licenced the Golf Digest brand from the US company.
Foreign media companies are looking at Indian market in a big way. Marie Claire and Newsweek have tied up with Outlook group.
Related:
Foreign Media Interest In India; Forbes Game, Play*oy Too

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