By Prashant Sethi, reporting from Ficci-Frames 2006, Mumbai.
Viren Popli, Senior Vice President, Star India Pvt Ltd
There are three models to be looked at for the digitisation of content. They are mainly business to business (B2B), consumer to consumer (C2C) and business to consumer (b2C). Out of these, the major challenge lies with b2c, mainly in convincing the consumer.
The consumer is confused when it comes to service and technology, such as – how many devices should I buy, which ones should I buy, which connection should I use, which provider should I go with and so on. Then there are price issues like -which package to choose and so on. All this is just for the device and have nothing to do with content as yet.
When it comes to content, there are other questions like-
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