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(reg. req.) Reuters’ rationale for working with Google is simple: traffic. The media company provides some of its content on the theory that when users want to go deeper, they’ll turn to Reuters, as Steven Schwartz, the VP/GM, consumer media for the Americas, explained to Leslie Taylor. For Google’s part, Reuters adds financial news credibility and a treasure trove of public company data. Katie Jacobs Stanton, the senior product manager.
But it’s a subtle relationship, with few visible references. Says Schwartz, “… even in the context of subtle, we’ve gotten more branded attribution I believe than they’re accustomed to providing and that was in the spirit of partnership. … You’ll see Reuters branded attribution more than anybody else.” He also says Reuters will continue to look for partnerships, including one for entertainment news.

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