Google’s Print Ad Forays: Not That Great


Not technically news, since Google’s rather tepid forays into print advertising have been written about before…anyway, its Feruary auction of pages in some magazines did not go well at all: it had purchased ad space in about two dozen magazines, from Martha Stewart Living to Road & Track. The auction was open to thousands of advertisers, but Google was forced to extend the auction by several days to lure more buyers.

The conclusion, possibly: “The weak performance may indicate that the true value of a page of print lags its list price — at least in the eyes of Google’s advertisers, who are used to high-return search engine campaign.”

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