Not technically news, since Google’s rather tepid forays into print advertising have been written about before…anyway, its Feruary auction of pages in some magazines did not go well at all: it had purchased ad space in about two dozen magazines, from Martha Stewart Living to Road & Track. The auction was open to thousands of advertisers, but Google was forced to extend the auction by several days to lure more buyers.
The conclusion, possibly: “The weak performance may indicate that the true value of a page of print lags its list price — at least in the eyes of Google’s advertisers, who are used to high-return search engine campaign.”
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