Blog Post

Auction For Exclusive Ringtones

The American Composers Orchestra plans to raise money for its young-composer and educational programs, with a charity auction, including exclusive ringtones that have been created for mobile phones by 10 artists including Philip Glass, Laurie Anderson, Hollywood’s prolific score-man Danny Elfman and emerging talent Jason Freeman. “Everyone can get a Beyonce ringtone for a buck or so,” said Barbara Burch, director of development at the New York- based nonprofit group that seeks to support, promote and invigorate work by American composers. “But just one person in the world will have the ringtone by Philip Glass. This is a collectible ringtone.”
Jazz and Classical ringtones now make up 5% of the market, according to Drew Hull, research director of mobile content at NPD Group.