Adobe/Macromedia’s Mobile Division in Losses

The newly combines company Adobe (post merger with Macromedia) hasn’t done that well in the mobile sector, at least according to Q4 earnings numbers, and CEO Bruce Chizen tries to explain it: “From where Macromedia was a year ago, yes, there was a loss. But that was because of purchase accounting. There were a number of deals where we weren’t able to recognize revenue even though we’ll get the cash from it.
There are three pieces of the mobile strategy. The first thing: We want to get Flash, and in certain cases Adobe Reader, onto as many devices as possible…The second opportunity is providing client-servers [called FlashCast] or applications that we can sell to the cell phone carriers to help them push channels of information in a very engaging, interactive way….The third opportunity: What we’ll do is add mobile capability to Photoshop, Illustrator, Flash authoring and Dreamweaver, and potentially add more products, so creative professionals can easily offer content that can be deployed to non-PC devices.”

As more and more devices are connected to the Web and are equipped with LCD displays, manufacturers will want to have really compelling experiences for their users. That’s something that we are in a unique position to provide because we’re cross-platform.

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