Business Standard: Television networks or content companies are increasingly looking at the Internet for reaching out to more people. Here is a story on how the portals and the channels feel about the trend.
SifyMax has partnered with popular TV shows like Indian Idol, Saregamapa, Sanya and Zee Cine Awards. Says Kaushal Modi, vice-president, content syndication and wireless telephony, Sony Entertainment Television, “We’ve tied up with a host of portals like SifyMax, Indiatimes and Tata VSNL and are doing lot of interesting stuff in terms of hosting not just the half-hour clips of our popular shows but organising interactions with viewers, games and gossips. All this has obviously helped us in extending our appointment with viewers beyond the fixed time slots,-
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