Your World Games has developed a long-term RPG mobile game called The Shroud. The company is targeting the hard-core gamer market who find the “pick-up-and-play” games are getting tedious…whatever you think of the market for such games at least it won’t be competing against companies like Jamdat and Glu. The game also includes optional GPS features — the important word being “optional”. There’ve been a number of mobile games that utilise GPS but most of them are based entirely on GPS — you can’t play them with a non-GPS phone and if you don’t want to go running about the city, tough. Making the feature optional is a very good idea. “We don’t want to take the route of other location-based games. With the other LBS games there’s no single player element whatsoever. You either play with the GPS or triangulation method, or you don’t play it at all. We wanted to really take them by the hand and show them what’s cool and show them how’s it done, and we didn’t want to just toss them into the water at the deep end. We recognise that this is a new technology that hasn’t really kicked into its full capacity as of yet, and so we don’t want to have people just play the game and then leave them alone. We don’t really feel that’s necessarily fair and nor will it encourage people to play. There’s a lot of potential for the GPS, but it needs to be a progression.”
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