Magazines and Mobile: Test, Wait and Watch


An interesting survey from MIN newsletter and IWantMedia, about how magazines are and could use mobiles…for now, magazine industry’s expectations and plans to go mobile remain modest, as they should be.

The newsy bit: John Kilcullen, president and publisher, Billboard Information Group revealed that his Billboard Mobile application had gathered over 30,000 paid subscribers since its summer launch.

Print executives complain that unclear revenue models, complex uncommunicative relationships with carriers, and a dearth of audience demand leave them in wait-and-see mode.

Ad supported content is still very early, and ESPN and’s mobile extensions do carry ads already, but generally 77% of respondents say they are not selling mobile ad space yet.

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