Corporatisation Of Bollywood

Indiantelevision.com: Here is a story on corporatisation of bollywood. Banks are now financing movies, although there are restrictions like maximum limits and guarantee issues. IDBI Bank, UTI Bank and EXIM Bank of India are looking at financing film projects. Big corporates like Aditya Birla (Applause Entertainment) and Reliance Entertainment (Adlabs Films) are now more active than ever in producing movies, building multiplexes and the like. Then there are corporatised film houses like Yashraj Films, Pritish Nandy Communications, Mukta Arts, Rajshri Productions, UTV Software Communications, and Sahara One. Bollywood is coming of age.
Related:
Globalisation Of Bollywood

Comments have been disabled for this post