Zingy Developing Mobile Videos

Zingy is in the process of producing mobile videos…It has “inked an exclusive pact with Bernie Mac for a series of original mobile-only sketches and has two other deals with undisclosed celebs in which the content is in post-production, according to Zingy execs…Mac, star of Fox laffer “The Bernie Mac Show,” will offer his “lessons on life” in the sketches”.
This is another case of a mobile content aggregator/producer aiming to distinguish itself by original content under a well-known brand…it’s also a case of talent going to an independent content producer rather than through their studios. The labels were shocked and appalled when some of their artists made spoken-ringtone deals with independent producers, I wonder if the TV producers will be the same.
An interesting point of view from Zingy exec Scott Debson: “I think it will shock people how many products will start on mobile and end up backing into traditional media.”
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