Online shopping for all NBC Universal consumer sites will go through all-inclusive nbcuniversalstore.com. Plans call for each NBC Universal division to have its own store at the site with all stores just one click away from the cross-company storefront. NBCU is partnering with DeliveryAgent.com, which specializes in something called “shopping enabled entertainment” — selling products seen in TV shows or related to entertauinment content. NBCU’s “SeenOn” products are being incorporated into the new store. Press release.
Surely, iVillage will play a role in this once the acquisition closes. Maybe we can start a contest now for how many links and ads will tout shopping NBCU.
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