Hearst Forms Digital Media Unit


As we reported here first, Hearst is getting serious about digital media — again — and has created a digital media unit as proof. The unit, Hearst Digital Media, will develop digital applications and technology for its magazine brands, including video content, podcasting and mobile offerings. The unit also will continue to work with iVillage, the company says.

John Loughlin, executive VP and GM, will oversee the division. Chuck Cordray, former SVP, consumer marketing, for TV Guide Publishing Group, is VP/GM effective immediately while Debra Robinson, most recently SVP/CIO at Primedia, heads technology as VP.
Also, two Hearst Interactive Media execs are moving over: Jay Bobowicz shifts from VP there to VP, production, content and partner relations, at Digital Media. Justin Makler moves from director of technology development to the new division’s director of production.

This is not to be confused with Hearst Interactive, the strategic investment unit for Hearst which has invested in companies like Brightcove and Newsmarket.

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