Google Finance Disappoints


Update: I am going to be on CNBC’s On The Money show to discuss Google Finance @ 7pm EST/ 4pm PST along with Paul Kedrosky and David Vise.

The much awaited launch of Google Finance service finally happened – in beta of course. And in one word, it is simply disappointing. Its like watching Al Pacino in a stinker like Two for the money. Tony Montana was so long ago!

But back to Google Finance. After playing around with it for about 15 minutes, it is obvious that it will be a long time, and I mean long time in Internet years that is, before Google Finance really catches up to Yahoo Finance, which in fact is the gold standard. (Just by the virtue of lack of competitors, as it might be.)

My inner cynic says that the reason Google launched this service this quickly is because it wants to capture those high CPM/CPC dollars from stock and mortgage brokerages. Yahoo Finance is like an ATM for guys in Sunnyvale, and Google till recently had nothing to capture the “exuberant enthusiasm in the stock and real estate markets.”

I did a quick stock quote look-up on Apple, and found that most of the information of Google Finance Company Tearsheet was pretty much the same as Yahoo – except there was a section dedicated to blog entries related to Apple. That indeed is welcome news! And while, I applaud them for including the blog posts in the company tear sheets, I bemoan the lack of more timely and recent blog posts. After all when it comes to market data, two-hour-old information, might as well be dead bytes.

The other feature which I liked about the company tear-sheets is how stock charts, and certain news stories are tied together using AJAX Flash. Full marks to Google for making it easier to find and correlate news events with stock performance.

But that’s all. There is nothing else which even remotely impressed me. I totally disagree with Charlene Li of Forrester Research, who offers the most politically correct quote to San Jose Mercury News. “It is definitely an improvement…It’s not a mind-blowing improvement … which is actually an advantage. You already know how to use it.” John Battelle offers an equally benign reportage on what clearly is a me-too move. Paul Kedrosky is being kind when he clearly states, “All Whiz, No Bang.”

Given how entrenched Yahoo Finance is in people’s lives, Google cannot be incrementally better. A couple of ajax widgets will not make me switch from Yahoo Finance to Google Finance. Despite the beta-tag, I find Google Finance downright tiresome and plain ugly. Just like Al Pacino in …. Two for the Money.


Ruby Web

All reviews I’ve read on “Google Finance” aren’t that great. It seems like Google under delivered on this one. Let’s wait and see what they intend on doing about the negative response.

Brian Turner

I think it’s fair to say that Google Finance is still lacking. Yahoo! just seems much easier to use. Anyone actually have Google Finance as their main market portal?


I have to echo the others in that I’m not seeing what’s so bad about it. The flash chart with news correlations is a good way to get a feel for a stock, the design is far more attractive than Yahoos (due primarily to lack of noisy ads) and the real time suggestions are helpful if you don’t know the ticker symbol.

Om Malik


i think you should listen to my latest podcast to get a complete low down. i just did not feel like writing the whole thing down anyway. i think you will get a better understanding of where i am coming from.

Ambuj Saxena

After reading your post, I couldn’t really understand what makes you think that Google Finance is “bad”. You didn’t like the look, but that’s very subjective. I didn’t find that a turning off factor. Is there inherently bad about Google Finance that made you give this “thumbs down” vote?


Google Finance is a disappointing mess. Try putting in the ticker symbol “SVI” – you should get Services Acquisition Corp. International. Instead, you get Strategic Vista International, which trades as SVI on the Toronto exchange. Putting in the company name doesn’t yield the company either.

Now, put in “PPS.” Google Finance is currently showing it’s price at $1.57, even though it closed over $45. I wouldn’t be surprised if someone made a poor decision based on their incredibly faulty data (wrong company? price off by a multiple of almost 30?!?) and tried to hold them legally responsible.

Erik Schwartz

Where are moving averages? How can I get two stocks on the same chart and compare them? Where’s the historical data (older than 5 years)?

This is Y! Finance circa 1998 but with a nifty flash chart.


You got to be kidding me.

Do a search on google finance. instead of putting in a stock.
ie(computers, missile, media)


I will disagree on this one. I hate the clutter of yahoo finance. This is so much neater and does everything I want. Getting the information is something I already used to google for, just to avoid using yahoo. This just makes it easier.


Motley Fool warns against using Yahoo?

Hmm, an AOL property warning users not to use Yahoo or MSN? Not too surprising, isn’t it? The best place the article recommends are the companies own SEC filings – which are featured prominently on Y! Finance.


I don’t really get the negative reaction. OK, it’s not revolutionary, but you do acknowledge the benefits of the treatment of news items linked to the stock price graph.

Surely the question here is: why didn’t Yahoo take advantage of some of the benefits of Ajax sooner to keep a step ahead? It’s not as if they didn’t know they existed…


There is not motivation for Google to copy Yahoo Finance, thus all the chatter about how poor Google Finance is doesn’t make any sense. Google is different because the info is concise and will serve a distinct segment.

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