Can Yahoo Finance survive direct competition from the new Google Finance Beta? Anyone who’s already a devoted user of that or another major finance portal is unlikely to switch allegiance to the new, fairly sparse site but it will have a natural audience from the folks who already use Google search to keep up with stocks and Google News for business headlines. Google is banking on users who want “more relevant, unbiased results in a clean, uncluttered user interface.” It’s focused on North America but came from several engineers in India. Among the features touted in theFAQ:
– Company-related blog posts from Google Blog Search
– Discussion groups based on Google Groups with a “dedicated team of moderators;” participants have to have Google accounts and are asked to fill out Google Finance profiles. Posts can be rated.
– Interactive charts that correlate market data with dated news.
– Clustered headlines from Google News
More from SEW: The services starts in North America “but Google said it plans to expand ‘very quickly’ to other countries and regions of the world in the future, though there’s no exact rollout schedule.” Also, Google will cover private companies “through a combination of working with partners and its own crawling of the web.”
Google Finance discussions are aimed at keeping down the noise level usually synonymous with online finance forums, hence hired moderators.
– Google’s OneBox will default now to Google Finance info but Yahoo Finance, MSN Finance, CNN Finance, Reuters and MarketWatc will offered as options, according to Danny Sullivan.
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